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Salesforce agrees to acquire customer service startup Cresta for reported 2.7 billion

Salesforce has signed a definitive agreement to acquire Cresta, a software startup that automates customer service interactions through artificial intelligence.

FTMQ SI, written by our newsroom0 views

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Picture: SiliconANGLE AI

Salesforce Inc. has agreed to buy Cresta Intelligence Inc., a startup that develops customer service automation software, the companies announced on Monday. Salesforce did not publicly disclose the financial terms of the deal. The Information and The Next Web reported that Salesforce is paying 2.7 billion dollars for the firm. [1][2][5][6]

Cresta provides an artificial intelligence platform designed to handle customer inquiries and execute tasks including scheduling medical appointments. According to SiliconANGLE, the platform customizes its outputs using customer preferences and past interaction records. [1][5][6]

Salesforce offers cloud-based customer relationship management applications, marketing software, and artificial intelligence tooling. Independent tracker data shows Salesforce held 20.7 percent of the global CRM market share in 2024 and generated 41.5 billion dollars in fiscal year 2026 revenue. [7][9]

The transaction continues a series of pre-holiday acquisitions by Salesforce, as reported by The Stack. The company previously introduced its Agentforce platform to automate customer interactions across enterprise environments. [4][9]

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In short

  • Salesforce signed a definitive agreement to acquire customer service startup Cresta.
  • Media outlets reported the acquisition value at 2.7 billion dollars.
  • Cresta develops artificial intelligence software that automates customer service tasks.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

  1. [1]Salesforce to buy customer service automation startup Cresta for reported $2.7BSiliconANGLE AI, 5h ago (the report this story comes from)
  2. [2]Salesforce Signs Definitive Agreement to Acquire CrestaSalesforce, 1d ago
  3. [3]Salesforce Moves to Acquire CrestaThe Futurum Group, 10h ago
  4. [4]Salesforce adds Cresta's customer-service agents as its pre-holiday shopping spree continueswww.thestack.technology, 12h ago
  5. [5]Salesforce to buy customer service automation startup Cresta for reported $2.7BSiliconANGLE, 5h ago
  6. [6]Salesforce to buy voice AI start-up Cresta for a reported $2.7bnThe Next Web, 12h ago

Background

  1. [7]Salesforce on Wikipedia
  2. [8]List of unicorn startup companies on Wikipedia
  3. [9]Salesforce on Grokipedia

Our newsroom writes these reports with the help of software, from the 9 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

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Earlier reports of ours on the same people and subjects.

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