Pennsylvania enacts law requiring clear labels on artificial intelligence advertisements

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, according to reports from The Verge AI, CBS News, and Beaver County Radio. The new state legislation requires clear disclosures on advertisements that feature content generated or significantly modified by artificial intelligence. [1][3][4]

The Verge AI reported that the legal requirement applies across all media formats, including still images, video, audio, and text. Under the terms of the legislation, the disclosure label must match the format of the advertisement itself, applying to both major commercial campaigns and local promotional materials. [1]

CBS News and Beaver County Radio both report that the passage makes Pennsylvania one of the first states in the nation to enact mandatory disclosures on artificial intelligence advertisements. Generative artificial intelligence relies on specialized models trained on data to create digital content, such as audio, text, or video, in response to user prompts. [3][4][6]